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Folgers® Brand Launches “Here’s to Coaches” Campaign Inspired by Coaches’ Dedication to Team USA

Folgers® Brand Pays Homage to Coaches Who Help Make Olympians Glory Come True

Orrville, OH (Jan. 9, 2018)Folgers®, proud sponsor of Team USA since 2013, today launched its Here's to Coaches™ campaign for the PyeongChang 2018 Olympic and Paralympic Winter Games, which recognizes coaches who are invested in helping athletes achieve their Olympic glory – one morning at a time, one cup at a time.

No one gets to The Olympic and Paralympic Games alone. It takes the support from coaches, made up of memories and traditions along each Olympians journey, from early mornings to late nights. To show appreciation for all the coaches who have supported their Olympic and Paralympic journey throughout the years, the Folgers brand teamed up with two-time U.S. Olympic gold medalist alpine skier Ted Ligety, U.S. Olympic cross country skier Jessie Diggins, U.S. Paralympic gold medalist para-snowboarder Evan Strong.

"Becoming an Olympian requires dedication to a rigorous routine to prepare physically and mentally - which wouldn't be attainable if I didn't have unwavering support and guidance from my coaches," said Ligety. "Oftentimes, coaches' dedication goes unrecognized, so I'm beyond proud to be part of the Here's to Coaches campaign to acknowledge those who have made a huge difference in my Olympic journey."

Olympians come from all different backgrounds but a great coach can identify potential and shape it into medal-worthy skills.

"My coach, Daniel Gale, has been a huge part of my career in Paralympic snowboarding," said Strong. "After losing my leg in an accident, Daniel reached out to me and helped me get back on my feet. He introduced me to snowboarding and helped shape me into the athlete I am today. Ten years later, we're still working together and through the Here's to Coaches campaign, I get to honor his unwavering support."

Every coach and athlete relationship is filled with memories and traditions. To recognize coaches everywhere, the Folgers brand invites fans and consumers to celebrate Team USA and coaches with limited edition Team USA packaging featuring Ted Ligety available nationwide.

The Here's to Coaches campaign debuts today with a short film starring Ted Ligety and his current coach Forrest Carey, and will run through the end of the PyeongChang 2018 Olympic and Paralympic Winter Games. For more information about the Folgers brand and the Here's to Coaches campaign, follow the brand on social media.

 

About The J.M. Smucker Company
For 120 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America. In consumer foods and beverages, its brands include Smucker's®, Folgers®, Jif®, Dunkin' Donuts®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Martha White®, truRoots®, Sahale Snacks®, Robin Hood®, and Bick's®. In pet food and pet snacks, its brands include Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, and 9Lives®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.

The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC, and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC.

Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.

Media Contact:

Maribeth Burns

The J. M. Smucker Company

330.682.3000