Smucker's

Brand News & Releases

Brand News Releases

Back

America’s Iconic Sandwich Supports Team USA with Love, To Go™ and #PBJ4TeamUSA

Jif®, Smucker's®, and Smucker's® Uncrustables® Brands Donate
$100,000 to the United States Olympic Committee

Orrville, OH, (Jan. 8, 2018) – Proud sponsor of Team USA since 2013, the Jif®, Smucker's®, and Smucker's® Uncrustables® brands, today announced a donation of $100,000 to the United States Olympic Committee to support future Team USA athletes, and the continuation of the #PBJ4TeamUSA social media campaign. America’s iconic sandwich – the peanut butter and jelly (PB&J) – is more than a sandwich, it’s a tangible reminder of love and support that fuels families and athletes alike.

In celebration of the PyeongChang 2018 Olympic and Paralympic Winter Games, the Jif, Smucker's, and Smucker's Uncrustables brands teamed up with U.S. Olympic gold medalist figure skater Meryl Davis, two-time U.S. Olympic gold medalist alpine skier Ted Ligety, U.S. Paralympic gold medalist para-snowboarder Evan Strong, and U.S. halfpipe skier Torin Yater-Wallace and freestyle skier McRae Williams to rally America to show their support through #PBJ4TeamUSA.

“Throughout my career, I’ve appreciated having a strong support system to help me accomplish my goals - which is why I’m excited to join the #PBJ4TeamUSA initiative that empowers fans to send their messages of love and support,” said Davis. “I have fond memories of eating PB&J while growing up, so it’s fun for me to join an effort that turns my passion – and all the personal meaning behind a PB&J sandwich- into support for Team USA and future Team USA athletes.”

Extending efforts from the Olympic Games Rio 2016, fans can again spread their love and support for Team USA by using #PBJ4TeamUSA in one of the following ways:

  • Share a photo using #PBJ4TeamUSA showing your love for Team USA and America’s iconic sandwich, PB&J
  • Retweet any Jif, Smucker’s or Uncrustables brand tweets that contains #PBJ4TeamUSA
  • Follow along with our Team PB&J athletes at www.lovepbj.com.

Exclusive to Uncrustables sandwiches, fans are invited to celebrate Team USA through limited edition packaging featuring McRae Williams available nationwide.

For more news and information about #PBJ4TeamUSA please visit www.lovepbj.com and follow Jif, Smucker’s, and Uncrustables brands on social media.

 

About The J.M. Smucker Company

For 120 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America. In consumer foods and beverages, its brands include Smucker's®, Folgers®, Jif®, Dunkin’ Donuts®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Martha White®, truRoots®, Sahale Snacks®, Robin Hood®, and Bick’s®. In pet food and pet snacks, its brands include Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, and 9Lives®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.

The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC.  

Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores.  This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.

Media Contact:
Maribeth Burns
The J. M. Smucker Company
330.682.3000