Brand News & Releases
Brand News Releases
R.W. Knudsen Family® Unveils Farm to Bottle Video Series
The brand pays homage to its fruit grower partners through a new documentary style video series
ORRVILLE, Ohio, June 1, 2017 -- For the first time R.W. Knudsen Family® gives an insider's look into its quality juice growing practices in a new documentary style video series, sharing the story of its growers during harvest season.
"From farm to bottle, we're selective about the fruit that goes into our juices, and we believe this starts with our growers," said Bobby Modi, Vice President, R.W. Knudsen Family. "From cranberry bogs along the Oregon coast to orchard groves in southern California, we only partner with growers who share our commitment to quality so we can provide delicious beverages with the highest quality ingredients."
The videos profile apple, pear and cranberry farmers who have each partnered with R.W. Knudsen Family, artfully depicting their individual growing methods and deep-rooted traditions that are passed on through generations of farming. Consumers can see firsthand how the brand's produce is harvested and the delicate craftsmanship required in the growth of high quality produce.
All three growers featured in the series share their own unique farming and family traditions:
- Peters Cranberries has been a R.W. Knudsen Family partner for more than 20 years. Today, Sara Osborne manages the farm, and she shares how her son, Whitney Peters, has grown up here. Together as a family, they've put in countless hours to grow great cranberries, especially during harvest season, but knowing their berries go into R.W. Knudsen's Just Cranberry juice gives her peace of mind.
- Stemilt Growers, owned by the Mathison family, is known for growing world famous apple varieties for five generations, and the Mathisons have been providing apples to the R.W. Knudsen Family for more than a decade. For them, growing organic is more of an art than science–it's a part of their heritage and what they believe in. By focusing on making the best quality fruit, the Mathisons allow the R.W. Knudsen Family to make the best juice.
- Carpenter Orchards is a six-generation family-run pear farm that recently shifted its pear crop from conventional to organic farming. R.W. Knudsen Family was a strong partner in Carpenter Orchards' decision to become certified organic, and supported them through the three-year transition to certified organic pears. Even amidst the Carpenters' recent growth, each pear is still picked by hand, just as it was done from the beginning.
"Farming is part of my identity; I spent my childhood working and playing in the same orchards I operate today," said Andrew Carpenter, field director and foreman for Carpenter Orchards. "The idea that practicing sustainable growing methods–a method our farm has committed to since its foundation –can help create opportunities for future generations inspires me to continue farming."
The brand's farm to bottle history dates back to 1961 when Russel W. Knudsen first began bottling juices from his organic grape vineyard in California. As an environmental pioneer, his vision was to create the finest juices with no artificial flavors. Fifty years later, R.W. Knudsen Family has continued this tradition through longstanding partnerships with likeminded growers committed to delivering the high-quality produce found in the brand's portfolio.
The R.W. Knudsen Family tradition of integrity, innovation and variety continues today, including nearly 100 types of fruit and vegetable juices, elegant celebratory beverages, and sports drinks. Keeping with "family tradition," the R.W. Knudsen Family products are still exclusively fruit juice sweetened without artificial flavors.
About R.W. Knudsen Family
R.W. Knudsen Family has produced quality, juice products since 1961. Today, the R.W. Knudsen Family® brand's diverse offerings include nearly 100 types of fruit and vegetable juices, elegant celebratory beverages, and sports drinks. R.W. Knudsen Family products are made without artificial flavors and are exclusively fruit juice sweetened. Visit the R.W. Knudsen Family website for more information.
The Non-GMO Project name is a registered trademark of The Non-GMO Project.