Brand News & Releases
Brand News Releases
Wake Up to NEW Folgers® Coffeehouse Blend
The NEW Folgers Coffeehouse Blend Gives You A Robust Flavor No Matter How You Take Your Coffee
ORRVILLE, OH (October 13, 2016) - Although coffee fans brew and prepare their coffee in many ways, there is one common element of coffee drinkers: when they drink a cup of coffee they want to taste the coffee's flavor. Folgers® introduces a new blend that allows coffee lovers to do just that. Whether brewed in an automatic coffeemaker or French Press, mixed with sugar and cream, or taken black, Folgers® Coffeehouse Blend delivers robust coffee flavor no matter how it's prepared.
Folgers Coffeehouse Blend is a medium-dark roast designed to produce a unique coffee experience that starts off smooth and ends with a bold, distinct flavor. It is the perfect blend to prepare with an automatic drip coffee maker, French Press, Cold Brew or in a Keurig® brewing system. With a blend this versatile, coffee fans alike can create - and explore - their favorite brewing traditions and discover something new right at home.
"The coffee industry has experienced a major shift over the past few years as coffee lovers continuously explore new ways to brew their favorite cup," said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. "As coffee fans' tastes evolve, Folgers brewed something new to deliver a distinctive flavor no matter how they take their coffee. Folgers Coffeehouse Blend allows coffee lovers to add anything to their coffee and it stills delivers a bold coffee taste."
Folgers has also teamed up with lifestyle influencer, Sara Lynn Cauchon, to provide a fresh take on how to customize and create a unique cup of coffee at home. Some of her tips include:
- Swap your traditional white sugar for a drizzle of maple syrup, which adds sweetness and flavor.
- Make your own latte foam by shaking up some milk in a mason jar until it starts to froth. Remove the lid, put it in the microwave for 15-20 seconds and pour into a fresh cup of Folgers Coffeehouse Blend coffee.
For more tips and to learn about different brewing methods, please refer to the NEW Folgers Coffeehouse Blend At-Home Guide, a downloadable version which is available at http://thedomesticgeek.com. Additional how-to videos can be found on Folgers.com.
Folgers Coffeehouse Blend is now available in the coffee aisle in grocery stores nationwide and is priced similar to other canister and K-Cup® pod items from Folgers.
For more information on Folgers Coffeehouse Blend, please visit http://bit.ly/2bUPmXIand follow Folgers on Facebook and Twitter.
About The J.M. Smucker Company
For nearly 120 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America. In consumer foods and beverages, its brands include Smucker's®, Folgers®, Jif®, Dunkin' Donuts®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Martha White®, truRoots®, Sahale Snacks®, Robin Hood®, and Bick's®. In pet food and pet snacks, its brands include Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, and 9Lives®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.
The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC and Dunkin' Donuts® is a registered trademark of DD IP Holder LLC.
Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants. [Keurig® and K-Cup® are trademarks of Keurig Green Mountain, Inc. used with permission.]
Keurig, Keurig HOT, K-Cup, and the K logo are trademarks of Keurig Green Mountain, Inc., used with permission. K-Cup® pods for use in Keurig® brewing systems.
©/TM/® The Folger Coffee Company.
Tiasha Stevenson, Cohn & Wolfe
Tiasha.Stevenson@cohnwolfe.com | 212.798.9551